In a ceremony held on May 21, Cobreq, brand of TMD Friction, a company of the Nisshinbo group, was named the best brand of Brake Pads in the 9th Sindirepa-SP: Best of the Year Award. The award revealed the best brands of 18 categories, among auto parts, accessories and products, according to a survey by CINAU – Automotive Intelligence Center, promoted with 375 vehicle repairmen.
“It is an important recognition for the work of our company, which is always focused on technology, quality and information to the professional of the segment of automotive repair. We believe that developing reliable products and working close to the public are the best ways to strengthen our brands and have industry recognition, “says Edilson Jaqueto, president of TMD Friction do Brasil.
In the survey of Sindirepa, the repairers evaluated, among the questions, the quality, availability and service. The companies classified in the first three positions received Gold, Silver and Bronze stamps, which could be used in promotional material for one year. Cobreq, awarded in the Gold category, will reinforce the communication work of the company to enhance its recognition in the award.
