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Search Autop of Mind 2019 investigates auto parts brands most remembered by automotive repairers and vehicle owners

When talking about brake pads the first brand that comes to mind is COBREQ, a brand of TMD Friction, a company of the Nisshinbo group, the largest manufacturer of brake pads in the world. This is what the Autop of Mind Research 2019, conducted by Editora Novo Meio, evaluates the auto parts brands most remembered by automotive repairers and vehicle owners. And more this award only proves the recognition of the brand, a company that works in the development of technology focused on security.

The 2019 edition of the study was conducted between January and March of this year, and the assessment took place in two stages: in the first, 460 repairers were interviewed. In the second, the marks that do not leave the head of 590 owners of vehicles were cleared. And of the total of 1,050 respondents, 38.70% said: COBREQ is the first brand that comes to mind when talking about brake pads and pads.

The survey was carried out in the nine main Brazilian capitals, according to the Ipsos Marplan Institute: Salvador, Fortaleza, Brasilia, Belo Horizonte, Curitiba, Recife, Rio de Janeiro , Porto Alegre and São Paulo.

“Being the brand of brake pads most remembered by Brazilians is yet another recognition of the work that we, COBREQ employees, carry out in pursuit of our goal: to have the confidence of the consumer and the automotive repairers for the quality products we manufacture with technology cutting edge and always focused on the safety of those who use our products, “says Edilson Jaquetto, president of TMD Friction do Brasil.


Cobreq is one of the brands of the TMD Friction group, the largest manufacturer of brake pads in the world. The company develops tarpaulins, shoes and brake pads covering light, heavy and motorcycle vehicles. Located in an area of 100,000 m², in Salto, in the interior of São Paulo, the plant represents one of the largest units of the TMD Friction group outside Europe. For more information, visit

About TMD Friction Group

TMD Friction, a group of Nisshinbo Holdings Inc., is the global leader in the manufacture of brake pads for the automotive industry. It also manufactures disc brake pads and drum brake linings for applications in a variety of vehicle types. Its product portfolio also includes sport brake pads as well as friction materials for this segment. TMD Friction serves the global spare parts market through the Textar, Nisshinbo, Mintex, Don, Pagid and Cobreq brands, as well as developing and producing friction linings for the industry under the brands Cosid and Dynotherm. TMD Friction Group has four manufacturing plants in Germany, as well as other units in Europe, the USA, Brazil, Mexico, China, Japan and South Africa. The group has over 5,000 employees worldwide. For more information, visit

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