Cobreq, brand of TMD Friction, a company of the Nisshinbo group, has just launched a new package for Street Shoes’ Brake Shoes for motorcycles. The initiative is part of a process of modernization and standardization of the packaging’s visual identity, which in the coming months should also include other products. “This is another care we take with our brand, we seek to reinforce our visual identity by standardizing according to the other segments of Cobreq’s operations and reinforcing our value proposition to our customers”, says João Henrique Sant’Anna Sampaio, manager TMD Friction’s marketing efforts.
The new packaging arrives with the brand’s traditional blue color and green elements referring to the Street Line and to the high technology embedded in the products, always updated with market trends and with the innovations that appear every day. “We maintain our relentless search for new technologies and quality to serve our demanding customers with the best in the market”, points out the manager.
Developed for motorcycles in an urban environment, the Street Line meets the demands of mobility when braking, ensuring safety and good performance. “This line is the ideal choice to be used for all motorcycles up to 400 CC, which require better braking power and low disc / hub wear”, adds Sampaio.
For more information on the launch and other Cobreq products, visit www.cobreq.com.br and consult the company’s catalog.
ABOUT COBREQ
Cobreq is one of the brands of the TMD Friction group, the largest brake pad manufacturer in the world. The company develops brake linings, shoes and pads covering light, heavy and motorcycle vehicles. Located in an area of 100 thousand m², in Salto, interior of São Paulo, the factory represents one of the largest units of the TMD Friction group outside Europe. For more information access www.cobreq.com.br.
About the TMD Friction Group
TMD Friction, a group of Nisshinbo Holdings Inc., is a global leader in the manufacture of brake pads for the automotive industry. It also manufactures disc brake pads and drum brake linings for applications in various types of vehicles. Its product portfolio also includes sports brake pads, as well as friction materials for this segment. TMD Friction serves the global spare parts market through the brands Textar, Nisshinbo, Mintex, Don, Pagid and Cobreq, in addition to developing and producing friction coatings for the industry under the Cosid brands. The TMD Friction Group has four manufacturing plants in Germany, in addition to other units in Europe, the USA, Brazil, Mexico, China, Japan and South Africa. The group has more than 5,000 employees worldwide. For more information access www.tmdfriction.com.
Press information:
Alfapress Communications
Fabiana Groppo – Communication Consultant
[email protected]
(55-19) 997816909
