Cobreq, from TMD Friction, is the brand of brake pads most remembered and purchased by professionals in the mechanical field. The company stood out in a survey conducted by Ibope, commissioned by the magazine O Mecânico, with 1020 repairmen from all regions of the country.
In order to survey the preferred brands in the automotive sector, the online survey took place from March 26 to June 5 of this year. Professionals were asked about which suppliers are most remembered for certain components and which brands they buy most often.
First in the brake pads category, Cobreq celebrates this year’s result, being the brand most remembered by 77% of respondents, with a 6% increase in recognition compared to 2019.
For Edilson Jaquetto, president of TMD Friction do Brasil, the result of the research shows that the entire improvement process, from the factory floor to the sales area, has guaranteed positive results, offering quality, safety and customer support. “The recognition reinforces the reliability of the products and the commitment of the team to perform an excellent field work”, he highlights.
According to Fábio Merighi, aftermarket director of TMD Friction for South America, the aftermarket is extremely important for Cobreq and having the brand recognized in such a relevant survey further strengthens the company’s commitment to presenting products aligned with the new ones. trends and technology and always keep looking for the best service. “We thank the professionals in the sector who believe in the quality and support of Cobreq. It is an incentive to continue establishing a solid relationship with our customers, allowing them to know even more the needs and demands of the sector ”, he adds.
Another important achievement revealed in the survey is the recall of the Cobreq brand in the brake fluids category. “This is also an important milestone for Cobreq, we want to offer the market products that exceed expectations linked to new offers and service levels for our sector, making it possible to serve consumers with the best. Until 2019, the brand had not been remembered as a supplier of brake fluids and this year we are already appearing in the ranking ”, celebrates Jaquetto.
In addition to being among the most remembered and purchased in the aftermarket, Cobreq is also a reference in automakers with original parts. In Brazil, most vehicles leave the factories with branded inserts.
ABOUT COBREQ
Cobreq is one of the brands of the TMD Friction group, the largest manufacturer of brake pads in the world. The company develops brake linings, shoes and pads covering light, heavy and motorcycle vehicles. Located in an area of 100 thousand m², in Salto, interior of São Paulo, the factory represents one of the largest units of the TMD Friction group outside Europe. For more information access www.cobreq.com.br.
About TMD Friction Group
TMD Friction, is a global leader in the manufacture of brake pads for the automotive industry. It also manufactures disc brake pads and drum brake linings for applications in various types of vehicles. Its product portfolio also includes sports brake pads, as well as friction materials for this segment. TMD Friction serves the global spare parts market through the brands Textar, Mintex, Don, Pagid and Cobreq, in addition to developing and producing friction coatings for the industry under the Cosid brand. The TMD Friction Group has four manufacturing plants in Germany, in addition to other units in Europe, in the USA, Brazil, Mexico, China, Japan. The group has more than 5,000 employees worldwide. For more information accesswww.tmdfriction.com.
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Alfapress Comunicações
Fabiana Groppo – Communication Consultant
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